New research shows that people often feel worse when telling others about their good deeds than when keeping them private or discussing personal achievements. Across five studies, participants predicted more shame and embarrassment when sharing altruistic acts, partly because they feared appearing motivated by social credit.
New research shows that people often feel worse when telling others about their good deeds than when keeping them private or discussing personal achievements. Across five studies, participants predicted more shame and embarrassment when sharing altruistic acts, partly because they feared appearing motivated by social credit.
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